Four terms carry most of what Creative Cortex measures. Each one has a page, a definition that stands on its own, and a reason it earns a place in your week.
The degree to which a piece of content carries a specific brand. Not whether the photo is good. Whether it is yours.
TermThe slow, usually unplanned movement of a brand's identity over time. Invisible from inside without a dated record.
TermBrand value already sitting in your library that nobody has recognized. Paid for, shot, and forgotten.
TermThe compounding cost of publishing content that does not carry your brand. No invoice, real cost.
The category itself is defined at What is brand intelligence.
Work email. Fifty images. Five minutes.